What It Is:Moroccanoil Clarifying Shampoo is a deep-cleansing, color-safe shampoo that removes everyday buildup and restores hair and scalp to a healthy balance.What It Does:- Gentle purifying shampoo (non-stripping formula).- Formulated to rehydrate and nourish while cleansing.- Leaves hair refreshed, weightless and healthier looking after just one use.- Color safe.Key Ingredients:- Argan oil restores elasticity, smoothness and manageability to hair.- Lavender, rosemary, chamomile and jojoba extracts provide nourishment to hair.- Edta/chelating agents help control the effects of hard water and minerals.How To Use It:- Massage through wet hair and scalp. Rinse well. Repeat if needed.- Follow with your favorite Moroccanoil conditioner or mask (sold separately).- Use every two weeks, or up to once or twice weekly for those who use a lot of hair products, swim regularly or have hard water.Clinical Results:- Removes 88% of oil.*- Removes 88% of copper pollutants.*- Removes 72% of aluminum pollutants.*- Removes 52% of metals such as calcium and hard water mineral deposits.**Based on an independent lab study.