Back in the day, rugged individualists rode horseback, heading west to explore and survey the rural landscape of America. Those long hot summer days, required a hat that would endure those conditions, much like this one. "Rock" is a men's Summer hat for sale online. The Squishee® packable raffia straw has been stiffened to feel solid, so the generously proportioned brim remains straight in a wind. Banded with cotton grosgrain, the prominent fedora crown features antique brass eyelets on either side for maximum airflow. Highest rating: UPF 50+ Blocks 98% UVA/UVB Rays Hand blocked Elasticized inner band for comfortable fit. Velcro® tab under sweatband adjusts head size Brim Span 3.75" Packs upside down in suitcase