Safiyaa was founded in 2013 by Daniela Karnuts and Nabil El-Nayal. The brand is based in London and produces luxury ready-to-wear collections.
The brand's aesthetic is defined by clean lines, feminine silhouettes and a focus on quality craftsmanship. Safiyaa's collections are designed to make women feel confident and stylish, whether they are dressing for a special occasion or for everyday wear.
Safiyaa has been worn by a number of high-profile celebrities, including Beyoncé, Jennifer Lopez, Kendall Jenner and Victoria Beckham. The brand has also been featured in a number of prestigious publications, such as Vogue, Harper's Bazaar and Elle.