Reigning Champ was founded in 2007 by Craig Atkinson and Michael Avedon. The brand is based in Vancouver, Canada. Reigning Champ designs and manufactures premium athletic wear, specializing in heavyweight fabrics and classic silhouettes. The brand's garments are constructed with the utmost attention to detail, using only the finest materials sourced from around the world. Reigning Champ is dedicated to providing its customers with the highest quality products and the best possible service. The brand's goal is to become the premier destination for premium athletic wear.