Ninety Percent is a sustainable fashion brand that creates beautiful, modern essentials made from certified organic cotton and recycled materials.
The brand was founded in 2018 by Shafiq Hassan, who wanted to create a more sustainable way to produce fashion.
Ninety Percent’s goal is to show that fashion can be made in a way that is kinder to the planet and its people.
The brand sources its fabrics from certified organic cotton farms and uses recycled materials where possible.
All of the products are made in Fair Trade certified factories, ensuring that the workers are paid fairly and have good working conditions.