Chiara Ferragni is an Italian fashion designer and entrepreneur. She is the founder and creative director of the eponymous brand, which produces a range of fashion items including clothing, shoes, and accessories. Ferragni has been described as "the world's most successful fashion blogger" by Forbes magazine, and her blog The Blonde Salad was ranked first on the list of "The 25 Best Fashion Blogs of 2013" by Vogue UK. Her personal style has been compared to that of Audrey Hepburn and Jackie Kennedy.